[This Giveaway is now closed]
PRINT + DIGITAL
$26.95 plus shipping
DIGITAL (PDF and ereader)
“…if you make something delightful but don’t have the people (or enough of them), then this book is for you.”
I was very excited last week when Cooperative Press sent me a review copy of Tara Swiger’s new book, Market Yourself. Not long ago, I took an on-line class with Tara and Diane Gilleland. Tara not only knows her stuff but is generous with ideas and encouragement. I’d made a note to look into her book when it became available—then there it was!
Market Yourself is oriented toward people who make and sell handmade objects (including, ahem, knitting patterns) but could be just as easily applied to boutique service companies or pro-bloggers looking for the right audience; pretty much any business with a small-to-non-existant marketing budget will find invaluable tips here.
Tara’s theme essentially is that your marketing should feel authentic to you and your business. Trying to force a marketing model on yourself that you aren’t comfortable with means that a) you probably won’t follow through with it and b) it probably won’t work all that well anyway. In her book she guides readers through the steps of understanding and describing what you sell, finding the “right people” for that product, then creating a business that reflects your brand in everything—from your website to your packaging—that you do. Each chapter comes with several worksheets designed to help you pinpoint your product descriptions and your perfect customers, eventually creating a real, live marketing plan that is tailored perfectly to your business.
The book is great—but it won’t work by itself. One thing—and I know this from personal experience—you have to actually fill out the work sheets. It’s not enough to skim them and answer the questions in your head. Print them out and find a pen; you’ll be surprised at how the answers may be more or less obvious than you thought and how the physical act of writing can lead to ideas that weren’t there before. (And this is one of the advantages to getting the book as a PDF— you can print out whichever pages you want whenever you want them.)
Then of course, you have to apply everything you’ve learned to your business and do it consistently. Marketing is not one of those things that you do once; it will continue to change and grow with your business. And Tara’s book will guide you every step of the way.
And yay! Thanks to Cooperative Press, I’m able to give away one PDF copy of the book.
To enter: Market yourself! Leave a comment below giving a little shout out to the business you have or would like to have. Enter before midnight (PST) on Saturday, May 12 and I’ll announce the winner on Sunday.
Sarah BarbourKnitting and crochet designer/teacher and stay-at-home mother to three lovely little girls. Recently relocated to Oregon from the Illinois and enjoying my new life as a West Coaster.
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